Built in London. Proven in UK healthcare. From London to the world.
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UK-BUILT AI VOICE INFRASTRUCTURE

Never miss another call.

The voice layer beneath your phone line. Built in London, answering for businesses across the UK and Europe: every call, in your caller’s language, inside the systems you already run.

Hear it now Book a demo

Call +44 20 3747 7785 and speak to it yourself. Sixty seconds, no form.

CALLS AT ONCE
Unlimited*
HOURS COVERED
24 / 7
PHONE SYSTEMS
Any

Concurrent capacity is scoped to your deployment, and on enterprise and contact centre agreements it is set by your service agreement.

LIVE Tue 08:02
ENGLISH Dental practice

Morning, I need to move Thursday’s check-up.

No problem. You are with Dr Shah on Thursday at 3:10pm. I can offer Friday 9:20am or Monday 2:40pm.

Friday, please.

Booked. Friday 9:20am with Dr Shah. A confirmation text is on its way.

Rescheduled in the practice system. Confirmation text sent, audit trail saved.

Real call patterns, played back. English as standard; additional languages are scoped per deployment.

ISO 27001 CERTIFIED CYBER ESSENTIALS PLUS DCB0129 CLINICAL-SAFETY AUDITED UK OR EU DATA RESIDENCY EU AI ACT ASSESSED THE EVIDENCE

THE ARITHMETIC

Someone is ringing you right now.

If nobody picks up, they do not leave a message and they do not try again tomorrow. They ring the next name on the list.

That is the whole problem, and it is an arithmetic problem before it is a technology one. Put your own numbers on it

Answer, complete, escalate.

How it works in detail
01

It answers

Every call, every line, at once. No queue, no hold music, no voicemail at three in the morning.

02

It completes the job

The booking lands in your diary and the enquiry in your CRM while the caller is still on the line.

03

It knows when to stop

Urgent or sensitive calls reach a named human in seconds, transcript attached. Escalation is agreed, never improvised.

INFRASTRUCTURE, NOT AN APP

Change nothing. Gain a capability.

Keep your number, your handsets, your contract and your CRM. If your phone system can forward a call, we can answer it, wherever in the UK or Europe that line sits.

Nothing is ripped out and nothing is migrated. We become a layer beneath the setup you already run.

Forward your number

A single divert on your existing line. Live the same day, reversible in minutes.

Add us to your SIP trunk

We sit as a route on the trunk you already pay for. No change of provider.

Run us on a separate line

A parallel number for out-of-hours or overflow while you decide.

Twilio RingCentral Cisco Avaya 8x8 Gamma HubSpot Salesforce Microsoft 365 EMIS SystmOne Dentally
All 59 integrations

SEVENTEEN INDUSTRIES

Proven where a missed call is unforgivable.

We began in UK healthcare, because that is the hardest place to answer a phone. Everything that made it safe there makes it better everywhere else.

DIARY BUSINESSES The call ends in a booking Dental, GP and PCN, clinics, veterinary, aesthetics, salons, gyms, restaurants, garages ENQUIRY BUSINESSES The call is a lead to qualify Law firms, accountants and IFAs, estate and lettings, recruitment, education DISPATCH BUSINESSES The call is a job to raise Trades and home services, logistics and transport, councils and public sector

Find your sector

THE ARITHMETIC, WITH YOUR NUMBERS

What are missed calls costing you?

Pick your industry to load a realistic starting point, then correct it until it matches your week. Every step of the sum is shown, so you can check it rather than trust it.

1. Your industry

2. Your week

90 calls
22%

Unanswered, rung out, or reached voicemail. Include out of hours.

55%

This is the honest lever. The rest are wrong numbers, suppliers and enquiries you would have turned down anyway.

£160

A check-up, not a full course of treatment. Keep it modest.

Lost appointments each month

234

Value at risk each month

£37,462

£449,539 over a year

Show me the arithmetic
  1. 90 calls a day x 5 days x 4.3 weeks = 1,935 calls a month
  2. 1,935 x 22% not answered = 426 missed calls
  3. 426 x 55% who wanted to book = 234 lost appointments
  4. 234 x £160 = £37,462 a month, £449,539 a year

Five working days, 4.3 weeks a month. Deliberately conservative: it counts the first missed opportunity only, and ignores repeat custom, referrals and the reviews you never get. It assumes nothing about our own performance.

One email with your figures and the method. No mailing list, no follow-up sequence.

Rather hear it than read it? Ring +44 20 3747 7785 and put a call through it yourself.

START WHERE YOU ARE COMFORTABLE

Three ways to test us. Only one of them involves talking to a human.

Buying voice AI on a slide deck is how people end up with something that fails on the first awkward caller. So we made the product itself the easiest thing to try, and put the commitment in your hands rather than ours.

TAKES 60 SECONDS

Hear it for yourself, right now

Ring the line and talk to Prime Assist the way one of your callers would. Ask it to book you in, then try to catch it out. No form, no email address, no follow-up call from us.

Call +44 20 3747 7785

We do not capture your number. Nothing happens afterwards.

TAKES TWO MINUTES

Put a number on your missed calls

Enter your call volume and average job or appointment value. You get the arithmetic on what the unanswered ones are costing you, with the methodology shown so you can challenge it.

Run my numbers

Email only if you want the full report sent over.

TAKES FIFTEEN MINUTES

Watch it handle your calls

Bring the three calls that waste the most of your team’s day. We run them live, in your sector’s language, and tell you honestly which ones we would not take. Five fields to book.

Book a demo

No card, no sales sequence, one human reply.

Most people do all three, in that order, and it costs them about twenty minutes in total. We would rather you tested the product than read our claims about it.

  • DCB0129 audited
  • UK or EU hosted
  • Cancel any time

Straight answers.

Guides and answers

Do I have to change my phone system?

No. Any system that can forward a call: landline, PBX, SIP trunk or cloud. No hardware, no porting, no new provider. See the integrations

Does it only work for healthcare?

No. It was hardened in UK healthcare because that is the most safety-critical place a phone line can be. The same engine runs for 17 industries. Find your sector

Where is my data stored, UK or EU?

Your choice of a UK or an EU region, written into the contract. UK GDPR and EU GDPR compliant, ISO 27001 certified, and no call audio is used to train third-party models. Read the evidence

What happens on a call it cannot handle?

It reaches a named human within seconds with the transcript attached. Escalation rules are agreed with you before go-live. How escalation works

How long until it is live?

Days, not months. Forwarding a number can go live the same day and is reversible in minutes. The setup process

How does it compare to an answering service?

It completes the job in your systems rather than taking a message, answers every call at once, and is priced on capacity rather than per minute. Compare honestly

Judge it by phone, not by website.

Ring the line and try to catch it out. It takes a minute and we do not capture your number.

+44 20 3747 7785 Book a demo