AI VOICE INFRASTRUCTURE FOR UK HOSPITALITY
Nobody should leave the floor to answer the phone.
Prime Assist answers during service, checks real table availability, takes the booking with covers, time and dietary notes, and handles changes and cancellations so a table is never lost to a no-show nobody rang about.
- Live table availability
- Allergy and dietary notes captured
- Cancellations rebooked
- Answers during service
Any chance of a table for six tonight, around half eight?
I have 8:45 in the back room, which seats six comfortably. Would that work?
Perfect. One of us is coeliac.
Noted on the booking so the kitchen sees it. Table for six, 8:45, under your name, and the note is with the pass.
Can an AI receptionist take restaurant bookings?
Yes. Prime Assist answers the phone during service, checks live availability in your table management system, takes covers, time, name and contact number, records allergy and dietary notes so the kitchen sees them, and confirms by text. It also handles amendments and cancellations, which is where most lost covers actually come from, and escalates complaints, large private events and press calls to a manager.
THE CALLS
The calls that pull staff off the floor.
Reading live availability, applying your booking policy, protecting your covers.
Table bookings
Real availability, correct table sizes, deposit rules applied where you use them.
Allergies and dietary needs
Captured verbatim and attached to the booking so the kitchen and the pass both see it.
Amendments and cancellations
Changes handled instantly so the table goes back into inventory instead of sitting empty.
Opening times and menu questions
Answers from your own information, including seasonal changes and set menus.
Large groups and events
Takes the brief, the date and the budget, then hands to your events manager rather than committing the room.
Waiting list and walk-in advice
Tells callers honestly what the wait looks like tonight instead of letting the phone ring out.
Where it hands over. Complaints, allergy questions that go beyond your recorded ingredient information, private hire negotiation, press enquiries and anything about a previous bad experience: escalated to a manager immediately. It never improvises an allergen answer.
A DAY ON YOUR PHONE LINE
Friday service is exactly when the phone is loudest.
12:40
Lunch service, phone ringing
Every call answered mid-service costs a table two minutes of attention. Every call ignored costs covers.
17:50
Pre-service prep
The busiest booking hour lands while the team is turning the room and briefing specials.
22:30
Tomorrow cancellations
Guests cancel late in the evening. If nobody answers, the table is empty and unfillable.
WORKED SCENARIO
A 60-cover neighbourhood restaurant, six services a week.*
BEFORE
- Phone answered by whoever is nearest, mid-service
- Missed calls during peak booking hours
- Late cancellations go to voicemail and the table stays empty
- Dietary notes written on a pad and sometimes lost
AFTER PRIME ASSIST
- Every call answered without anyone leaving the floor
- Bookings written into the table system with covers and notes
- Cancellations processed instantly and the table released
- Dietary notes attached to the booking and visible to the kitchen
0
calls missed during service
The line is answered whether or not the room is busy
Instant
cancellation turnaround
Released tables go back into inventory the moment the call ends
Every
dietary note attached to the booking
Replace with your own booking data once measured
Model your own numbers on the calculator, or read every sector scenario side by side on the case studies page.
Illustrative scenario, not a customer result. Modelled on a restaurant taking around 150 calls a week with no dedicated reservations staff. Figures are worked examples and will be replaced with named client outcomes as those are published.
YOUR STACK
Into the table book, in real time.
Bookings, notes and cancellations synced with the reservation system your front of house already runs.
Confirm your own tools before launch: any diary, CRM or practice system with an API, plus 6,000-plus apps through Zapier Anything with an API or a Zapier connector is in scope. All integrations
WHY THIS ONE
Built to pass a clinical safety audit. Pointed at the phone behind the bar.
Allergy notes and clinical notes get treated the same way here: captured verbatim, attached to the record, and never guessed at. That habit came from healthcare.
Defined escalation
It knows the edge of its remit and crosses to a human instead of guessing.
Audit trail as standard
Transcript, timestamps and actions on every call. Useful when a caller disputes what was said.
Writes into your system
Not an email you re-key. The outcome lands where your team already works.
UK-built, UK or EU hosted
a UK or EU processing region in the contract, and it understands UK accents, postcodes and dates.
Compare against answering services, IVR and in-house reception
QUESTIONS
Questions from operators.
Ask us something elseWill it answer allergen questions?
It reads back only the ingredient and allergen information you have provided, and escalates anything beyond that to a human. It never improvises an allergen answer.
Does it work with our reservation system?
Where an API or connector exists, yes. Confirm your specific platform with us before launch.
Can it take deposits for large groups?
It applies your policy and takes the booking, then routes payment and private hire terms to your team. It does not negotiate a private event.
What about multiple sites?
Each venue gets its own number, availability, menus and escalation rules.
Will guests know it is AI?
It introduces itself as an assistant and never claims to be a person. Most callers care that the phone was answered and the table was booked.
Can it handle a complaint?
It listens, apologises within the script you approve, and routes straight to a manager with the transcript. Complaints are not something to automate away.
Also built for
START WHERE YOU ARE COMFORTABLE
Three ways to test us. Only one of them involves talking to a human.
Buying voice AI on a slide deck is how people end up with something that fails on the first awkward caller. So we made the product itself the easiest thing to try, and put the commitment in your hands rather than ours.
Hear it for yourself, right now
Ring the line and talk to Prime Assist the way one of your callers would. Ask it to book you in, then try to catch it out. No form, no email address, no follow-up call from us.
Call +44 20 3747 7785We do not capture your number. Nothing happens afterwards.
Put a number on your missed calls
Enter your call volume and average job or appointment value. You get the arithmetic on what the unanswered ones are costing you, with the methodology shown so you can challenge it.
Run my numbersEmail only if you want the full report sent over.
Watch it handle your calls
Bring the three calls that waste the most of your team’s day. We run them live, in your sector’s language, and tell you honestly which ones we would not take. Five fields to book.
Book a demoNo card, no sales sequence, one human reply.
Most people do all three, in that order, and it costs them about twenty minutes in total. We would rather you tested the product than read our claims about it.
- DCB0129 audited
- UK or EU hosted
- Cancel any time
Answer every call without leaving the floor.
Bring a Friday night call log. We will show you what Prime Assist would have booked.
HEAR IT FIRST
Call +44 20 3747 7785 and put Prime Assist through its paces yourself before you book anything.