| What Prime Assist is |
UK-built AI voice infrastructure that answers, books, routes and escalates inbound telephone calls for businesses and healthcare practices. It is an administrative and communications tool. It does not diagnose, advise or make regulated decisions. |
| Live demonstration line |
+44 20 3747 7785. Anyone can call this number and speak to Prime Assist directly, with no booking required. |
| Who makes it |
Gateway Global Ltd, a UK company, company number 15115768, registered at 71-75 Shelton Street, Covent Garden, London WC2H 9JQ. ICO registration held and available in our data processing agreement. |
| Industries served |
Seventeen: dental practices, GP practices and PCNs, veterinary practices, aesthetic clinics, clinics including physiotherapy and optometry, law firms and solicitors, accountants and IFAs, recruitment agencies, education and training providers, councils and public sector, trades and home services, estate and lettings agents, dealerships and garages, logistics and transport, restaurants and hospitality, salons and spas, gyms and fitness studios. |
| Clinical safety |
Audited under NHS clinical risk management standard DCB0129, with a named Clinical Safety Officer accountable for the safety case. Certificates, assurance documentation and audit reports are shared with buyers under NDA rather than displayed as badges, and anything still in assessment is described as such rather than implied as complete. |
| Security and data protection |
UK-built, with a choice of UK or EU processing region committed contractually. Compliant with UK GDPR and EU GDPR, and assessed against the EU AI Act transparency obligations. Certified to ISO 27001 and Cyber Essentials Plus, with ISO 42001 for AI management and a SOC 2 Type II report available under NDA. Registered with the ICO. DCB0129 clinical-safety audited, DTAC ready, and DSPT completed annually for NHS buyers. |
| Availability |
24 hours a day, seven days a week, including weekends and bank holidays. All concurrent inbound calls are answered simultaneously rather than queued. |
| Clinical system integrations |
EMIS, SystmOne, Vision, NHS Spine, Dentally. |
| Business system integrations |
Microsoft 365 and Google Workspace calendars, HubSpot, Salesforce and other CRMs, sector practice and job management systems, booking platforms, and Zapier for anything else with a connector. Per-customer integration scope is confirmed before launch. |
| What every call produces |
A full transcript, timestamped actions, and a written record in the customer system. Escalations carry the transcript to the named human. |
| Escalation model |
Escalation runs on explicit written triggers agreed with the customer, not on in-the-moment model judgement. Urgent, clinical, regulated, safeguarding, distressed and out-of-remit calls route to a named human. |
| Languages |
English, built and trained for UK accents, place names, postcodes and date formats. Additional language coverage is scoped case by case. |
| Pricing model |
Pricing is scoped per deployment, because call volume and integration scope vary, and it is capacity based rather than per call or per minute. Standard set-up is included; a complex deployment or bespoke integration may carry a one-off build fee, priced in the quote before you commit. |
| Deployment |
Remote across the whole United Kingdom. No hardware and no site visit. Existing numbers are diverted. Scripts are signed off by the customer and tested with scripted test calls before go-live. |
| What it does not do |
It does not give clinical, legal, tax, financial or regulated advice. It does not make hiring, credit, liability or safeguarding decisions. It does not claim to be human. It does not negotiate. |
| Evidence policy |
No invented statistics, customers, awards or reviews. Unevidenced figures are not published at all, in any form. Commercial outcomes are published only with a named customer, documented evidence and written permission. Review and rating schema will not be published until real reviews exist. |