AI VOICE INFRASTRUCTURE FOR UK LOGISTICS
The transport office cannot be on the phone and on the plan.
Prime Assist answers delivery enquiries, booking-in slots and driver calls, gives ETA and proof-of-delivery updates from your transport system, and escalates incidents and breakdowns to a planner straight away.
- ETA and POD from your TMS
- Booking-in slots handled
- Driver line answered 24/7
- Incidents escalated instantly
I need a booking-in slot for a full load Thursday.
I have 06:00 or 13:30 Thursday at the Barnsley RDC. How many pallets?
26, on standard pallets.
Booked for 06:00 Thursday, 26 pallets, reference BK dash 7741. The driver instructions are on their way by text.
Can an AI voice agent handle logistics and transport calls?
Yes. Prime Assist answers the high-frequency operational calls a transport office fields: where is my delivery, can I have a booking-in slot, has the POD come through, and driver queries on site access and paperwork. It reads status from your transport management system so the answer is real, and escalates breakdowns, accidents, refused deliveries and anything with a compliance or driver-hours implication straight to a planner.
THE CALLS
The calls that keep a planner off the plan.
Reading live status from your TMS, applying your booking-in rules and escalation routes.
Where is my delivery
ETA and status read from your system rather than guessed, with a text confirmation.
Booking-in slots
Offers real slots against your bay capacity and confirms with a reference and driver instructions.
Proof of delivery requests
Confirms delivery status and sends the POD by the route you use.
Driver calls
Site access, gate codes, paperwork questions and delay reporting, answered from your own information.
Collection requests
Takes the collection brief, checks it against your coverage and routes it to planning.
Out-of-hours night trunking
Answers the night line so drivers are not calling a mobile that nobody picks up.
Where it hands over. Breakdowns, accidents, load security concerns, refused or damaged deliveries, drivers-hours issues and anything with a compliance implication: escalated immediately to the transport office with the transcript. Prime Assist never advises on driver hours or roadworthiness.
A DAY ON YOUR PHONE LINE
The phone rings hardest exactly when the plan is breaking.
05:30
Early shift
Drivers on the road, planners building the day, and the office phone already going.
14:20
Where is my delivery
The same question forty times a day, each one interrupting the person who could fix the problem.
22:10
Night trunking
Drivers on nights ring a mobile that may or may not be answered.
WORKED SCENARIO
A regional haulier, 40 vehicles, mixed pallet and full loads.*
BEFORE
- Planners answering delivery-status calls all day
- Booking-in handled by phone tag and email
- Driver calls at night going to a mobile
- Incidents reported through whoever answers
AFTER PRIME ASSIST
- Status calls answered from the TMS without a planner involved
- Booking-in slots offered and confirmed with a reference
- Driver line answered around the clock
- Incidents escalated instantly with a full transcript
24/7
driver line
Nights and weekends answered live
From TMS
not guesswork
ETA and POD answers read from real system status
Every
ETA answered from live system status
Replace with your own call-handling data once measured
Model your own numbers on the calculator, or read every sector scenario side by side on the case studies page.
Illustrative scenario, not a customer result. Modelled on an operator taking 300 inbound calls a day across customer service and the driver line. Figures are worked examples and will be replaced with named client outcomes as those are published.
YOUR STACK
Reading and writing to your transport system.
Status, slots and job notes taken from and written into the system that already runs the fleet.
Confirm your own tools before launch: any diary, CRM or practice system with an API, plus 6,000-plus apps through Zapier Anything with an API or a Zapier connector is in scope. All integrations
WHY THIS ONE
Built to pass a clinical safety audit. Pointed at the transport office.
When the answer must come from a live system rather than a guess, and the escalation route must be defined rather than improvised, you want the vendor that had to prove both to a clinical safety auditor.
Defined escalation
It knows the edge of its remit and crosses to a human instead of guessing.
Audit trail as standard
Transcript, timestamps and actions on every call. Useful when a caller disputes what was said.
Writes into your system
Not an email you re-key. The outcome lands where your team already works.
UK-built, UK or EU hosted
a UK or EU processing region in the contract, and it understands UK accents, postcodes and dates.
Compare against answering services, IVR and in-house reception
QUESTIONS
Questions from operators.
Ask us something elseCan it give real ETAs?
It reads status from your transport management system, so the answer is as accurate as your data. Where an ETA is not available it says so and offers a callback rather than inventing one.
Will it advise drivers on hours or roadworthiness?
Never. Those calls escalate to the transport office immediately. Prime Assist has no remit on compliance decisions.
Can it handle booking-in for multiple sites?
Yes, with per-site bay capacity, slot rules and references.
Does it work at night?
Yes, that is one of the strongest use cases. Night trunking drivers get an answered line instead of a mobile that rings out.
Which TMS platforms are supported?
Those with an API or Zapier connector. Confirm your specific platform with us before launch.
What about customers who want to speak to their account manager?
It recognises the account, takes the context, and routes to the named person with the transcript attached.
Also built for
START WHERE YOU ARE COMFORTABLE
Three ways to test us. Only one of them involves talking to a human.
Buying voice AI on a slide deck is how people end up with something that fails on the first awkward caller. So we made the product itself the easiest thing to try, and put the commitment in your hands rather than ours.
Hear it for yourself, right now
Ring the line and talk to Prime Assist the way one of your callers would. Ask it to book you in, then try to catch it out. No form, no email address, no follow-up call from us.
Call +44 20 3747 7785We do not capture your number. Nothing happens afterwards.
Put a number on your missed calls
Enter your call volume and average job or appointment value. You get the arithmetic on what the unanswered ones are costing you, with the methodology shown so you can challenge it.
Run my numbersEmail only if you want the full report sent over.
Watch it handle your calls
Bring the three calls that waste the most of your team’s day. We run them live, in your sector’s language, and tell you honestly which ones we would not take. Five fields to book.
Book a demoNo card, no sales sequence, one human reply.
Most people do all three, in that order, and it costs them about twenty minutes in total. We would rather you tested the product than read our claims about it.
- DCB0129 audited
- UK or EU hosted
- Cancel any time
Get the planners off the phone.
Bring a day of call reasons. We will show you which ones Prime Assist closes without a human.
HEAR IT FIRST
Call +44 20 3747 7785 and put Prime Assist through its paces yourself before you book anything.