AI VOICE INFRASTRUCTURE FOR UK AUTOMOTIVE
The service desk is three deep and the phone is still ringing.
Prime Assist answers every service, MOT and parts call, books the right slot with the right ramp and courtesy car, takes the registration and mileage, and passes hot sales enquiries to a human while they are still interested.
- MOT and service booking
- Registration and mileage captured
- Sales leads routed live
- Courtesy car aware
I need an MOT and my car is due this month.
I can check that. What is the registration?
It is LV19 KJP.
Thank you. That one is due on the 22nd. I have Thursday the 18th at 8:30am with a courtesy car, or Saturday morning without. Which suits?
Can an AI receptionist handle service and MOT bookings for a garage?
Yes. Prime Assist takes the registration, checks the job type against your workshop capacity, offers real slots that respect ramp availability and courtesy car stock, captures mileage and reported faults, and writes the booking into your dealer management system. It also handles MOT reminder calls, parts enquiries and after-hours sales leads, escalating anything that needs a service adviser or salesperson.
THE CALLS
Service, MOT, parts and sales, all on the same line.
Workshop rules, ramp capacity and courtesy car stock respected, not guessed.
MOT and service booking
Takes the registration, offers slots that fit the job type and reserves a courtesy car if you have one free.
Fault descriptions
Captures the symptom in the customer own words so the technician is not starting blind.
Progress chasing
Tells the customer where their car is up to, from the status in your system, without interrupting the workshop.
MOT and service reminders
Outbound reminder calls on your renewal list, with the booking taken on the spot.
Parts enquiries
Takes the part, the registration and the VIN, and routes to the parts desk with the detail already gathered.
Sales enquiries
Qualifies budget, part exchange and finance interest, then hands a warm lead to a salesperson with notes.
Where it hands over. Warranty disputes, safety-critical faults reported while driving, complaints, finance and regulated credit conversations, and any negotiation on price: straight to a human. Prime Assist does not discuss regulated finance terms.
A DAY ON YOUR PHONE LINE
Every unanswered call is either a booked job or a lost one.
08:30
Monday morning at the service desk
Drop-offs at the counter, four lines ringing, and the person on hold is booking their MOT elsewhere.
12:15
Lunch cover
One adviser at lunch and the queue builds. Service bookings are lost to the garage that picked up.
18:40
After the showroom closes
Used car enquiries peak in the evening. A voicemail does not hold a buyer who is browsing five forecourts.
WORKED SCENARIO
A two-site independent garage with an MOT bay.*
BEFORE
- Calls queue behind customers at the counter
- Bookings taken on paper and re-keyed at the end of the day
- MOT reminders done when someone has time
- Evening sales and service enquiries hit voicemail
AFTER PRIME ASSIST
- Every call answered instantly, on both sites
- Bookings written into the DMS with registration, mileage and fault notes
- MOT reminder calls run automatically from the renewal list
- Evening enquiries captured and booked while the customer is still deciding
0
queued callers
Every line answered at once, counter or phone
Auto
MOT reminders
Renewal list called and booked without adviser time
Every
booking checked against workshop capacity
Replace with your own utilisation data once measured
Model your own numbers on the calculator, or read every sector scenario side by side on the case studies page.
Illustrative scenario, not a customer result. Modelled on a garage taking 70 calls a day across two sites, with two service advisers. Figures are worked examples and will be replaced with named client outcomes as those are published.
YOUR STACK
Into the DMS, with the registration attached.
Bookings, fault notes and customer records where your advisers and technicians already look.
Confirm your own tools before launch: any diary, CRM or practice system with an API, plus 6,000-plus apps through Zapier Anything with an API or a Zapier connector is in scope. All integrations
WHY THIS ONE
Built to pass a clinical safety audit. Pointed at the service desk.
Booking a ramp with a courtesy car is the same constraint problem as booking a clinician with a room. We built the version that had to pass a safety audit first.
Defined escalation
It knows the edge of its remit and crosses to a human instead of guessing.
Audit trail as standard
Transcript, timestamps and actions on every call. Useful when a caller disputes what was said.
Writes into your system
Not an email you re-key. The outcome lands where your team already works.
UK-built, UK or EU hosted
a UK or EU processing region in the contract, and it understands UK accents, postcodes and dates.
Compare against answering services, IVR and in-house reception
QUESTIONS
Questions from dealers and garages.
Ask us something elseCan it check MOT due dates?
It works from your own records and renewal list. Where you have a DVLA lookup in place it can use that too, subject to your data agreements.
Does it understand workshop capacity?
Yes. It books against your real capacity rules, including job duration, ramp type and courtesy car availability, rather than filling a generic diary.
Will it discuss finance?
No. Regulated credit and finance conversations are escalated to a qualified person every time.
Can it do outbound reminder calls?
Yes, on lists you supply and control, with consent rules applied and every call logged. It books the appointment during the same call.
What about multi-site groups?
Each site can have its own number, diary, capacity rules and escalation contacts, with reporting rolled up.
Does it handle sales enquiries properly?
It qualifies and hands over. Prime Assist captures budget, part exchange and timescale, then routes a warm lead to a salesperson with the notes.
Also built for
START WHERE YOU ARE COMFORTABLE
Three ways to test us. Only one of them involves talking to a human.
Buying voice AI on a slide deck is how people end up with something that fails on the first awkward caller. So we made the product itself the easiest thing to try, and put the commitment in your hands rather than ours.
Hear it for yourself, right now
Ring the line and talk to Prime Assist the way one of your callers would. Ask it to book you in, then try to catch it out. No form, no email address, no follow-up call from us.
Call +44 20 3747 7785We do not capture your number. Nothing happens afterwards.
Put a number on your missed calls
Enter your call volume and average job or appointment value. You get the arithmetic on what the unanswered ones are costing you, with the methodology shown so you can challenge it.
Run my numbersEmail only if you want the full report sent over.
Watch it handle your calls
Bring the three calls that waste the most of your team’s day. We run them live, in your sector’s language, and tell you honestly which ones we would not take. Five fields to book.
Book a demoNo card, no sales sequence, one human reply.
Most people do all three, in that order, and it costs them about twenty minutes in total. We would rather you tested the product than read our claims about it.
- DCB0129 audited
- UK or EU hosted
- Cancel any time
Fill the workshop without adding an adviser.
Bring your capacity rules and a week of call recordings. We will show you what gets booked.
HEAR IT FIRST
Call +44 20 3747 7785 and put Prime Assist through its paces yourself before you book anything.