AI VOICE INFRASTRUCTURE FOR UK LAW FIRMS
The enquiry that rings at 8pm is worth more than the one at 11am.
Prime Assist answers every call to your firm, takes the enquiry properly, runs your intake and conflict questions, books the consultation and writes it all into your case management system. Nothing sits in a voicemail box overnight.
- 24/7 intake
- Conflict questions at reception level
- Full transcript on file
- UK or EU data residency
Hi, I had a car accident last week and I want to know if I have a claim.
I can take the details now and book you a free 20 minute call with the personal injury team. Can I start with your full name and postcode?
Yes. Dan Whitfield, LS6 2AB.
Thank you. Nothing on file that conflicts, so I have you in with Priya tomorrow at 11am, and the intake notes are already on the file.
Can an AI receptionist work for a law firm?
Yes, for intake and reception work. Prime Assist answers every inbound call, captures a structured enquiry against your own intake criteria, asks the conflict-check questions you specify, books consultations into fee earners diaries and writes the record into your case management system. It does not give legal advice and it does not judge the merits of a case. Anything that needs a solicitor is routed to one with the transcript attached, so no caller is told anything a partner would not sign off.
THE CALLS
The calls a legal reception fields all day.
Configured against your practice areas, your intake criteria and your rules on who takes what.
New enquiries, qualified
Captures the matter type, the key dates, the other side, and whether it fits your criteria before anyone spends fee-earner time on it.
Conflict-check questions
Asks the questions you specify, flags a possible conflict and stops rather than proceeding. A human decides.
Consultation booking
Offers real availability from the right fee earner and confirms by text and email.
Existing client updates
Confirms the next hearing date or appointment from the file, and passes anything substantive to the case handler.
Chasing documents
Reminds a client what is outstanding and takes a promise date, logged against the matter.
Out of hours cover
Evenings and weekends answered live, so the enquiry that would have gone to the firm down the road comes to you.
Where it hands over. Advice, merits, fees beyond your published scale, anything involving a vulnerable caller, distress, an urgent injunction or a deadline that day: routed straight to a named human with the transcript. Prime Assist is a reception and intake tool, not a lawyer.
A DAY ON YOUR PHONE LINE
Two thirds of legal enquiries are a race, and voicemail loses it.
08:40
The pre-work enquiry
People call about legal problems before work, at lunch and after dinner. Your line is staffed for none of those.
13:10
One receptionist, six practice areas
Every enquiry needs different questions. A generic message means the fee earner starts from nothing.
20:15
The Sunday injury enquiry
Personal injury and conveyancing enquiries convert on speed. First firm to answer usually wins the instruction.
WORKED SCENARIO
A four-partner high street firm, three practice areas.*
BEFORE
- Line covered 9am to 5:30pm, voicemail outside that
- Roughly a fifth of calls unanswered at peak or in the lunch hour
- New enquiries reach fee earners as one-line messages
- Conflict checks happen after someone has already spent time on the matter
AFTER PRIME ASSIST
- Every call answered on the first ring, including evenings and weekends
- Structured intake note on the file before a fee earner sees it
- Conflict questions asked at first contact, possible conflicts flagged and held
- Reception time redirected to clients who are physically in the office
0
calls to voicemail
Every inbound call is answered live or escalated to a human
+18h
coverage per week
Evenings and weekends answered rather than recorded
Every
conflict question asked at first contact
Replace with your own conversion data once measured
Model your own numbers on the calculator, or read every sector scenario side by side on the case studies page.
Illustrative scenario, not a customer result. Modelled on a firm taking 300 inbound calls a month with one full-time receptionist and no out-of-hours cover. Figures are worked examples and will be replaced with named client outcomes as those are published.
YOUR STACK
It writes into the case system, not into an inbox.
Diaries, matter records and intake forms updated while the caller is still on the line.
Confirm your own tools before launch: any diary, CRM or practice system with an API, plus 6,000-plus apps through Zapier Anything with an API or a Zapier connector is in scope. All integrations
WHY THIS ONE
Built to pass a clinical safety audit. Pointed at your intake line.
Legal intake and healthcare reception have the same shape: a caller in a difficult moment, questions that must be asked in order, and a hard line between admin and advice. We built for the harder of the two.
Defined escalation
It knows the edge of its remit and crosses to a human instead of guessing.
Audit trail as standard
Transcript, timestamps and actions on every call. Useful when a caller disputes what was said.
Writes into your system
Not an email you re-key. The outcome lands where your team already works.
UK-built, UK or EU hosted
a UK or EU processing region in the contract, and it understands UK accents, postcodes and dates.
Compare against answering services, IVR and in-house reception
QUESTIONS
Questions from legal practices.
Ask us something elseWill it give legal advice?
No. Prime Assist is restricted to reception and intake: it answers, captures the enquiry, asks the questions you specify, books, routes and escalates. Any request for advice, a view on merits or a fee estimate beyond your published scale is handed to a human.
How does it handle conflict checks?
It asks the conflict questions you define at first contact, records the answers against the enquiry, and flags a possible conflict for a human to decide. It never clears a conflict itself.
Is client confidentiality protected?
Prime Assist is hosted in your choice of a UK or EU region, written into the contract, and UK and EU GDPR compliant, and every call is transcribed into your own system rather than held loosely. Ask us for the DPIA pack during the demo.
Can it work with our case management system?
Yes, where an API or a Zapier connector exists. Confirm your specific system with us before launch.
What happens with a distressed or vulnerable caller?
Escalation is defined, not improvised. Distress cues, safeguarding concerns and urgent matters route immediately to a named human with the transcript attached.
Does it replace our receptionist?
No. It removes the queue and the out-of-hours gap so your receptionist deals with people in the building and calls that genuinely need judgement.
START WHERE YOU ARE COMFORTABLE
Three ways to test us. Only one of them involves talking to a human.
Buying voice AI on a slide deck is how people end up with something that fails on the first awkward caller. So we made the product itself the easiest thing to try, and put the commitment in your hands rather than ours.
Hear it for yourself, right now
Ring the line and talk to Prime Assist the way one of your callers would. Ask it to book you in, then try to catch it out. No form, no email address, no follow-up call from us.
Call +44 20 3747 7785We do not capture your number. Nothing happens afterwards.
Put a number on your missed calls
Enter your call volume and average job or appointment value. You get the arithmetic on what the unanswered ones are costing you, with the methodology shown so you can challenge it.
Run my numbersEmail only if you want the full report sent over.
Watch it handle your calls
Bring the three calls that waste the most of your team’s day. We run them live, in your sector’s language, and tell you honestly which ones we would not take. Five fields to book.
Book a demoNo card, no sales sequence, one human reply.
Most people do all three, in that order, and it costs them about twenty minutes in total. We would rather you tested the product than read our claims about it.
- DCB0129 audited
- UK or EU hosted
- Cancel any time
Bring us your three worst intake calls.
Fifteen minutes, your own practice areas and intake questions, and you will hear Prime Assist run them.
HEAR IT FIRST
Call +44 20 3747 7785 and put Prime Assist through its paces yourself before you book anything.