AI VOICE INFRASTRUCTURE FOR UK TRADES
You cannot answer the phone from under a sink.
Prime Assist answers while you work, tells an emergency from a service call, books the job into your scheduler with the postcode and access notes, and texts the customer an arrival window. Every missed call is a job that went to the next name on the search results.
- Emergency triage
- Job booked with postcode and access notes
- 24/7 including bank holidays
- Engineer paged automatically
There is water coming through the kitchen ceiling.
Let us stop the damage first. Can you reach the stopcock, usually under the kitchen sink, and turn it clockwise?
Done, it is slowing.
Good. I have logged this as an emergency callout and paged the on-call engineer. He is 25 minutes away and you will get his ETA by text.
Can an AI receptionist answer calls for a plumbing or electrical business?
Yes, and it is one of the strongest fits. Prime Assist answers every call while your engineers are on the tools, asks the triage questions you define to separate a genuine emergency from routine work, gives the caller the immediate make-safe instruction you have approved, books the job into your scheduling system with postcode and access details, and pages the on-call engineer. It works at 2am on a bank holiday, which is exactly when leaks and outages happen.
THE CALLS
Every call a trades business gets, sorted in under a minute.
Your triage script, your rates, your coverage area, your on-call rota.
Emergency triage
Leak, no heat, no power, gas smell. Asks your questions, gives your approved make-safe instruction and escalates immediately.
Routine job booking
Services, installs and repairs booked into a real slot with the postcode, parking and access notes captured.
Quotes and callout rates
Quotes from your published price list only. Anything bespoke becomes a survey booking, not a guess.
Out of area calls
Checks the postcode against your coverage and declines politely rather than wasting a van.
Job updates and ETAs
Tells the customer where the engineer is up to and texts a revised window if the day slips.
Landlord and agent work
Handles repeat instructions from agents, references the property and logs the job against the right account.
Where it hands over. Gas smells, carbon monoxide, electrical burning, anything with an injury or a vulnerable occupant: immediate escalation to your on-call number, plus the caller is given the emergency instruction you have signed off. It never improvises safety advice.
A DAY ON YOUR PHONE LINE
The busiest tradespeople miss the most calls. That is the trap.
07:50
On the tools by eight
You are already under a floor. Six calls will come in before lunch and all six will go to voicemail.
12:30
The customer who does not leave a message
Most people calling about a leak do not leave a voicemail. They call the next result on the page.
21:45
After-hours emergencies
The highest-value work arrives when nobody is at a desk, and it goes to whoever answers.
WORKED SCENARIO
A six-van plumbing and heating firm.*
BEFORE
- Calls answered when someone can get to the phone, often not at all
- Emergencies and routine work arrive in the same voicemail box
- Job details re-keyed into the scheduler in the evening
- Out-of-hours work lost to whoever answers first
AFTER PRIME ASSIST
- Every call answered live, triaged and categorised on the spot
- Emergencies paged straight to the on-call engineer with the make-safe done
- Jobs land in the scheduler with postcode, access and fault notes
- Owner stops doing dispatch from the driver seat
24/7
line coverage
Nights, weekends and bank holidays answered live
<60s
to a booked job
Routine calls booked without a human touching them
Every
emergency triaged against your own thresholds
Replace with your own booked-job data once measured
Model your own numbers on the calculator, or read every sector scenario side by side on the case studies page.
Illustrative scenario, not a customer result. Modelled on a firm taking 40 to 60 inbound calls a day across six engineers, with calls diverting to the owner mobile. Figures are worked examples and will be replaced with named client outcomes as those are published.
YOUR STACK
Into your scheduler, not onto a notepad.
The job, the address, the access notes and the fault description land in the system your engineers already look at.
Confirm your own tools before launch: any diary, CRM or practice system with an API, plus 6,000-plus apps through Zapier Anything with an API or a Zapier connector is in scope. All integrations
WHY THIS ONE
Built to pass a clinical safety audit. Pointed at the phone in your van.
A leak at 2am and a patient at 8am need the same thing: a line that answers, triage that follows a script, and a fast, defined route to a human. We built the healthcare version first.
Defined escalation
It knows the edge of its remit and crosses to a human instead of guessing.
Audit trail as standard
Transcript, timestamps and actions on every call. Useful when a caller disputes what was said.
Writes into your system
Not an email you re-key. The outcome lands where your team already works.
UK-built, UK or EU hosted
a UK or EU processing region in the contract, and it understands UK accents, postcodes and dates.
Compare against answering services, IVR and in-house reception
QUESTIONS
Questions from trades businesses.
Ask us something elseCan it tell a real emergency from a routine job?
It asks the triage questions you define and applies your rules. Genuine emergencies are escalated and paged immediately, routine work is booked into a slot. You set the thresholds, not us.
Will it give safety advice like turning off the stopcock?
Only the specific instructions you have approved and signed off, word for word. It never improvises safety guidance, and anything involving gas, fire or injury is escalated instantly.
Can it quote?
It quotes from your published price list and callout rates. Anything bespoke is turned into a survey or callback rather than a made-up number.
Does it know our coverage area?
Yes. It checks the postcode against the area you serve and declines out-of-area work politely, or takes details for a partner firm if you prefer.
What about landlords and letting agents who call constantly?
Repeat instructing accounts are recognised, the property is referenced and the job is logged against the right account with the right charging rules.
We are two people in a van. Is this overkill?
No, it is usually the opposite. Small teams miss the highest share of calls, so the recovered jobs matter most. Pricing for non-healthcare deployments is quoted per business.
START WHERE YOU ARE COMFORTABLE
Three ways to test us. Only one of them involves talking to a human.
Buying voice AI on a slide deck is how people end up with something that fails on the first awkward caller. So we made the product itself the easiest thing to try, and put the commitment in your hands rather than ours.
Hear it for yourself, right now
Ring the line and talk to Prime Assist the way one of your callers would. Ask it to book you in, then try to catch it out. No form, no email address, no follow-up call from us.
Call +44 20 3747 7785We do not capture your number. Nothing happens afterwards.
Put a number on your missed calls
Enter your call volume and average job or appointment value. You get the arithmetic on what the unanswered ones are costing you, with the methodology shown so you can challenge it.
Run my numbersEmail only if you want the full report sent over.
Watch it handle your calls
Bring the three calls that waste the most of your team’s day. We run them live, in your sector’s language, and tell you honestly which ones we would not take. Five fields to book.
Book a demoNo card, no sales sequence, one human reply.
Most people do all three, in that order, and it costs them about twenty minutes in total. We would rather you tested the product than read our claims about it.
- DCB0129 audited
- UK or EU hosted
- Cancel any time
Every call answered, even the 2am one.
Show us your triage rules and your rate card and we will demo Prime Assist running them live.
HEAR IT FIRST
Call +44 20 3747 7785 and put Prime Assist through its paces yourself before you book anything.